Clickfunnels 2.0 vs GoHighLevel – Ultimate Comparison of Features & Pricing

Firstly, you should know your priorities so as to make the right choice. If luckily you are able to select the right platform, it aligns your strategy, saves time, and ensures better scalability.

ClickFunnel 2.0 and GoHighFunnel is either a high-converting funnel or an all-in-one tool with CRM, automation, and marketing.

But how do I know what they offer, and how I can make the right choice? 

Relax, this comparison will help you understand the strengths of each platform, breaking down features, pricing, and more. 

By the end, you’ll know which tool suits your growth needs.

What is Clickfunnels 2.0?

ClickFunnels 2.0 is a more advanced digital marketing website designed to simplify the process of building and managing your online sales funnels. 

The release of ClickFunnels 2.0 evolved the platform beyond basic funnel-building to become a comprehensive toolkit for managing various online business needs. 

Overview of ClickFunnels 2.0

This version is a step up from the original. It makes it easier for you to not only build funnels but also create a cohesive brand presence online. 

ClickFunnels 1.0’s simple mission is to make funnel-building easy. And it succeeded by giving users a drag-and-drop editor and a range of pre-designed templates. 

But as businesses grew and their needs expanded, ClickFunnels saw an opportunity to create something better. 

Now, ClickFunnels 2.0 emerges with the capabilities to address broader needs, like managing full websites, blogging, email marketing, and even membership sites. 

Key Features of ClickFunnels 2.0

1. Funnel Building Tools

ClickFunnels 2.0 is still a funnel-building powerhouse. 

This means you can create and refine funnels specifically for your business with its wider range of templates and customization options.

2. Website and Blog Builder

One of the biggest upgrades is the addition of a website and blog builder. Now, you can create a branded website without the need for separate software. 

You can also use the blog feature to publish content that can help drive organic traffic and improve SEO.

3. Email Marketing Integration

The built-in email marketing gives you the opportunity to create, automate, and segment email campaigns without leaving the platform. 

4. Membership Site Capabilities

A membership site is another highlighting feature to create an exclusive community or offer subscription-based content.

Pros of ClickFunnels 2.0

1. ClickFunnels 2.0 reduces the need for multiple software subscriptions.

2. The platform’s drag-and-drop functionality and ready-to-use templates are very intuitive, even if you’re with limited technical skills. 

3. The advanced tracking and A/B testing tools are a huge plus to optimizing every part of your funnel, website, and email campaigns. 

4. ClickFunnels 2.0 has a strong user community and plenty of educational resources to learn and grow your skills.

Cons of ClickFunnels 2.0 

The platform packs in a lot of features, but it’s not the cheapest option on the market. 

What is GoHighLevel?

GoHighLevel is a marketing and CRM website that combines several essential tools like email and SMS marketing automation, appointment scheduling, and more into one centralized platform. 

GoHighLevel emphasizes automation, multi-channel communication, and robust CRM functionalities to make your marketing efforts efficient.

This consolidation not only reduces costs but also simplifies your workflows while managing your marketing and customer engagement in a single dashboard.

Key Features of GoHighLevel

1. CRM and Pipeline Management

GoHighLevel’s CRM tool tracks your leads through every stage of the sales funnel by showing a full view of your customer journey. 

The pipeline management feature helps in organizing, monitoring, and managing your sales process, providing clear visibility on where each lead stands.

2. Email and SMS Marketing Automation

The multi-channel messaging allows you to communicate across platforms like SMS, email, voicemail drops, and even Facebook Messenger.

3. Appointment Scheduling

The platform’s built-in calendar and appointment scheduling tools will be perfect if your business relies on client bookings like agencies and service-based businesses. 

4. Landing Page and Funnel Builder

GoHighLevel’s drag-and-drop landing page and funnel builder assist you in creating high-converting pages without coding experience. 

5. Membership and Course Management

GoHighLevel has a membership area where you can host courses, offer exclusive content, or create community spaces. 

This feature allows you to build and monetize online courses or membership sites with unlimited members.

6. Payment Collection and Invoicing

GoHighLevel integrates with Stripe for easy payment collection through funnels, websites, or appointments. 

7. Reporting and Analytics

There are reporting tools that provide insights into the performance of your campaigns, funnels, and customer interactions. 

8. White-Label Options

A standout feature of GoHighLevel is its white-label capability. This permits you to rebrand GoHighLevel as your service and resell it to clients. 

Pros of GoHighLevel

1. GoHighLevel combines a wide range of functions that can meet the needs of most businesses.

2. Many of GoHighLevel’s features are without limits, providing excellent if you manage high-volume client interactions.

3. Its white-labelling options enable you to rebrand and resell the platform as a SaaS product.

Cons of GoHighLevel

1. With so many features, new users may experience a learning curve as they navigate the platform’s tools and functionalities.

2. While GoHighLevel includes templates, you might have to build from scratch before getting the one that suits you.

Feature-by-Feature Comparison

Funnel Building Capabilities

ClickFunnels 2.0 uses a drag-and-drop editor for building accessible funnels. You can create opt-in pages, sales funnels, and membership sites without any coding knowledge.

It also has a wide library of pre-built templates designed for different industries and purposes.

GoHighLevel’s funnel builder isn’t as intuitive as ClickFunnels 2.0’s drag-and-drop editor, but it has more customization if you want to dive deeper. 

Email Marketing and Automation

ClickFunnels 2.0 comes with built-in email integrated with third-party email platforms like Mailchimp and ActiveCampaign. 

It provides basic automation sequences, which are useful for creating follow-up emails, drip campaigns, and simple nurturing flows.  

GoHighLevel offers more advanced multi-channel marketing capabilities, including both email and SMS automation.  

Its campaign management tools allow users to create, track, and refine complex email and SMS campaigns within the platform. 

CRM and Customer Management

ClickFunnels 2.0 includes a basic CRM that stores contact information and tracks customer interactions. 

GoHighLevel offers a more comprehensive CRM with pipeline management tools that help you track leads through each stage of the sales funnel.  

It also includes lead scoring and segmentation capabilities, enabling businesses to prioritize high-value leads and create targeted messaging.

Membership Sites and Online Courses

ClickFunnels 2.0 enables content restriction for membership sites. You can gate content based on membership levels. 

It also includes tools for managing members, tracking your activity, and controlling access to content. 

GoHighLevel course creation capabilities make it easier to build and organize multiple courses, upload video content, and design a structured learning experience.

Integrations and Third-Party Apps

ClickFunnels 2.0 integrates with a range of popular platforms for email services, payment gateways, and CRM systems. Additionally, it offers an API for more specific functionality within your funnels.

GoHighLevel supports native integrations with platforms like Stripe for payment processing, Zoom for virtual meetings, and Facebook for lead generation. 

It also connects with Zapier, opening the door to thousands of additional apps. 

Analytics and Reporting

ClickFunnels 2.0 provides funnel-specific metrics to track conversion rates, page views, and revenue generated through each funnel step. 

These metrics help you understand how each element of the funnel contributes to overall performance.

It also comes with A/B testing capabilities which experiment with different variations of landing pages, offers, or copy.

GoHighLevel’s reporting dashboard consolidates data across email, SMS, funnels, and CRM activities, providing a full picture of marketing performance. 

It also allows you to generate custom reports which makes it possible to track KPIs specific to each campaign.

User Interface and Ease of Use

Even as a beginner, you can navigate ClickFunnel 2.0 with its drag-and-drop functionality and clean layout. 

While there’s still a bit of a learning curve if you’re new to funnel building, the simplicity of its tools will help you get up to speed quickly.

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GoHighLevel’s UI is more complex and may require more time to get comfortable with. 

It means the interface is packed with features, which can feel overwhelming at first. However, if you need its broad capabilities, the interface is laid out logically to support high-level functionality.

Customer Support and Community

ClickFunnels 2.0 has multiple support channels, including live chat and email support, as well as priority support for users on higher-tier plans. 

Their response times are generally quick, and the support team is known for being helpful and responsive.

They also have an active community forum and a strong Facebook group where you share tips, experiences, and solutions.  

GoHighLevel provides customer support via live chat and email, with additional support options for users on its Pro plan. 

It also has a dedicated user community, including forums and a Facebook group for real-time discussions. 

Pricing Comparison

Clickfunnels 2.0 Pricing Plans

ClickFunnels 2.0 offers two main pricing tiers.

1. Startup Plan: Priced at $97 per month or $970 annually. This plan works well for funnel-building tools without extra frills. 

It’s up to 3 brand workspaces and unlimited funnels, pages, contacts, domains, courses, and members.

2. Pro Plan: Priced at $297 per month or $2970 annually. The Pro Plan provides more extensive functionality, including multiple brand workspaces and expanded team member access.

Additional Costs

Emails: $0.675 per 1,000 emails sent.

Email Validation: $2.50 per 1,000 validations, using Emailable for accuracy.

Integrations: $0.01 per integration run, designed to help automate workflows affordably.

Video Hosting: $0.10 per video or $10 for 1TB of video bandwidth.

GoHighLevel Pricing Plans

GoHighLevel provides scalable solutions depending on whether you need a single workspace or multiple sub-accounts for client management.

1. Agency Starter Account: At $97 per month, this plan provides basic access to CRM, funnel builder, multi-channel messaging, and appointment scheduling. This plan can take up to three sub-accounts

2. Agency Unlimited Account: Priced at $297 per month, this plan grants full access to features like email/SMS marketing, funnel and membership site creation, CRM tools, appointment scheduling, and unlimited sub-accounts.

In summary, ClickFunnels 2.0 is optimal for businesses focused on funnel-building and looking for ease of use with fewer additional fees.

While GoHighLevel on the other hand, is better suited for agencies needing an all-encompassing platform with white-labelling options. 

The decision depends on whether you prioritize funnel simplicity or multi-client and CRM functionalities.

Ideal Users and Use Cases

If you understand which platform aligns best with your specific needs can help you make a more informed choice. 

Who Should Choose ClickFunnels 2.0?

1. Best for Marketers and Entrepreneurs Focused on Sales Funnels

ClickFunnels 2.0 ready-made templates for lead generation, sales, webinars, and membership funnels, is an excellent option for online entrepreneurs aiming to sell products, digital services, or courses.

2. Online Sales: You can drive sales through well-optimized funnels as an eCommerce seller, digital product creators, and course developers 

3. Service-Based Businesses: Consultants, coaches, and service providers can quickly create funnels to capture leads, book appointments, and convert prospects into clients.

4. Small Agencies: Smaller agencies focused solely on funnel-building can find value in ClickFunnels 2.0’s Pro Plan, with its unlimited funnels and pages to support your multiple campaigns.

Who Should Choose GoHighLevel?

1. Agencies and Businesses Needing Comprehensive CRM

GoHighLevel’s Agency Unlimited Plan permits you to set up unlimited sub-accounts for clients. 

You can easily manage and oversee each client’s marketing and CRM needs without paying extra per account.

Its white-label options, including branded mobile apps, also permit you to repackage the software under your brand. 

2. Marketing Agencies: You can take advantage of GoHighLevel’s client management, CRM, and white-label capabilities to deliver complete marketing solutions for your clients under a single roof.

3. Service-Based Businesses with Appointment Needs: Health and wellness businesses, consulting firms, and other appointment-heavy services can use GoHighLevel’s built-in scheduling tools to simplify bookings and simplify client communication.

4. Education and Membership Platforms: As a coach, educator, or trainer, you can utilize the course creation and membership features to build and monetize online courses while tracking user engagement.

User Reviews and Testimonials

ClickFunnels 2.0 User Feedback

ClickFunnels 2.0 receives high marks from people who value its straightforward interface and ease of use, particularly the drag-and-drop editor.

They also highlight the convenience of its pre-built templates, which cover a variety of industries and are optimized for conversions.  

However, ClickFunnels 2.0 does have some limitations, particularly for users seeking more advanced CRM capabilities. 

Another point of contention is the extra fees for add-ons, like email validation and video hosting, which can add up for users looking to fully utilize these additional tools. 

GoHighLevel User Feedback

GoHighLevel is lauded by people who need an all-in-one platform that combines robust CRM capabilities with multi-channel marketing tools.  

For agencies, the white-labelling option is a significant advantage as it allows them to offer GoHighLevel under their brand.

That said, GoHighLevel’s extensive features can present a steep learning curve, especially for newcomers. 

Users often find that it takes time to get comfortable with the interface and functionalities, which are more 

Conclusion

In conclusion, both ClickFunnels 2.0 and GoHighLevel are strong marketing platforms, each catering to different business needs. 

ClickFunnels 2.0 is ideal for entrepreneurs and small businesses seeking a straightforward way to build and optimize sales funnels, with easy-to-use templates and basic CRM tools. 

On the other hand, GoHighLevel offers a more comprehensive suite, designed for agencies and service-based businesses that need robust CRM capabilities, advanced membership management, and multi-channel automation. 

Ultimately, the right choice depends on your business’s specific needs—ClickFunnels for simplicity and speed, GoHighLevel for advanced, agency-level marketing, and client management.

FAQs

1. Can I Use Both Clickfunnels 2.0 and GoHighLevel Together?

Yes, you can use both platforms together, leveraging ClickFunnels 2.0 for its smooth funnel-building capabilities and GoHighLevel for advanced CRM and multi-channel marketing. 

Integrations through Zapier or APIs can also help you synchronize workflows between them.

2. Do Both Platforms Offer Free Trials?

Yes, both platforms offer a 14-day free trial. ClickFunnels allows you to explore its funnel-building tools, while GoHighLevel provides access to its comprehensive CRM and automation features.

3. How Easy Is It to Migrate Between Platforms?

Migrating from ClickFunnels 2.0 to GoHighLevel requires careful setup. You’ll need to export assets like courses, products, contacts, and funnels from ClickFunnels and then recreate or import them into GoHighLevel. 

While some parts can be imported directly, others, like store funnels and courses, may need manual recreation. 

GoHighLevel provides resources and support to guide you through this process for a smooth transition.

4. Are There Any Hidden Fees with Either Platform?

Both platforms are transparent, but additional costs apply to some features. ClickFunnels 2.0 may charge for extras like email validation and video hosting, while GoHighLevel generally includes most features without additional fees. 

Checking specific add-ons and pricing details will help you avoid surprises.

5. Which Platform Offers Better Customer Support?

ClickFunnels 2.0 is known for its responsive customer support, with options like live chat and a strong community forum. 

GoHighLevel also offers 24/7 support, though some users report occasional delays. Agencies with complex setups may benefit from GoHighLevel’s Pro Plan, which includes priority support.