GoHighLevel Funnel Builder Full Walkthrough

An effective funnel boosts conversions and helps businesses nurture lasting customer relationships. 

It guides your potential clients from awareness to purchase, creating a structured path to build trust and engagement at each stage. 

But building effective sales funnels can be complex, especially when using a feature-rich platform like GoHighLevel. 

While unlocking the full potential of GoHighLevel requires a thorough understanding of its Funnel Builder. 

This article will provide a detailed, step-by-step guide to help you master GoHighLevel’s Funnel Builder by covering essential features, benefits, and customization tips.

What is GoHighLevel?

GoHighLevel is an all-in-one marketing and customer management website aimed at making life easier for digital marketers, agencies, and small business owners. 

GoHighLevel handles everything from lead generation and client communications to appointment scheduling.

It’s designed to replace the scattered marketing tools many businesses juggle by combining them into one cohesive system. 

Instead of hopping between tools for CRM, funnel building, email marketing, and automation, GoHighLevel lets you manage all these activities under one roof. 

This approach is not only time-efficient but also cost-effective.

WHY CHOOSE GOHIGHLEVEL?

GoHighLevel has several key features that set it apart from competitors like ClickFunnels and ActiveCampaign. 

Here’s why it’s worth considering:

1. White Labeling for Agencies: This means you can brand the platform with your business name, giving your clients the impression that it’s your custom-built tool. 

2. Cost Efficiency and Growth Flexibility: With GoHighLevel, you don’t pay extra for each new client or user. It’s designed to be scalable, so as your client base grows, your costs remain predictable. 

3. Advanced Automation: Its automation features enable you to set up powerful workflows, which can save time and keep customer engagement consistent. 

4. Community Support: You can suggest new features or improvements, and the development team actively listens and incorporates feedback. 

The platform also has a strong support team available 24/7 through live chat, email, and phone, making it easy to get help whenever you need it.

KEY FEATURES OF GOHIGHLEVEL

1. CRM and Pipeline Management: GoHighLevel includes a CRM (Customer Relationship Management) tool that keeps track of leads at every stage of your sales funnel. 

2. Multi-Channel Messaging: You can reach customers on multiple platforms like SMS, email, voicemail drops, and even Facebook Messenger. 

3. Appointment Scheduling: GoHighLevel’s built-in calendar and appointment scheduling feature is perfect if your businesses rely on bookings, like agencies or service-based companies. 

4. Landing Page and Funnel Builder: You can create high-converting pages with its intuitive drag-and-drop builder. 

You’ll also find templates and customization options that can align your pages with your brand and marketing goals.

5. Membership and Course Management: GoHighLevel includes a membership area where you can host unlimited users, video content, sell courses or offer free ones.

6. Payment Collection and Invoicing: GoHighLevel’s payment processing integrates with Stripe, making it simple to collect payments through your funnels, websites, or appointment bookings. 

7. Reporting and Analytics: The website analytics help you understand how well your campaigns and funnels are performing so that you can make informed decisions and tweak your strategies to improve results.

Introduction to GoHighLevel Funnel Builder

In case you’re new to digital marketing, a “funnel” refers to a series of steps that guide potential customers from initial interest to the final sale.

It often involves multiple touchpoints like landing pages, lead forms, and automated follow-up messages. 

What Is The Funnel Builder?

The GoHighLevel Funnel Builder is a feature that allows you to create custom sales funnels designed to capture leads, engage prospects, and convert them into loyal customers. 

GoHighLevel’s ecosystem allows you to:

• Capture Leads: Through optimized landing pages, forms, and surveys, you can attract potential customers and gather their information right from the start.

• Nurture Leads: Once leads are captured, it enables follow-up sequences through email, SMS, and voicemail drops, keeping them engaged with minimal manual input.

• Close Sales: GoHighLevel allows you to track conversions, process payments, and measure your funnel’s success.

Benefits of Using the Funnel Builder

Using GoHighLevel’s Funnel Builder comes with several advantages.

1. Time-Saving Design and Setup

2. Full Integration with CRM and Automation Tools

3. Improved Conversion Tracking and Analytics

4. Multi-Channel Engagement

5. Cost Efficiency

6. White Labeling for Agencies

Who Should Use the Funnel Builder?

1. Marketing Agencies

2. E-Commerce Businesses

3. Service-Based Businesses

4. Course Creators and Educators

5. Local Businesses

6. Consultants and Coaches

Getting Started with GoHighLevel Funnel Builder

Let me give you a guide that will take you through the essentials of setting up your GoHighLevel account.

Step 1: Setting Up Your Account

The first step is creating an account with GoHighLevel. Here’s a quick guide to get started:

1. Visit the GoHighLevel Website and click the “Start Your 30-Day Free Trial” button. This trial allows you to explore the platform without committing to a subscription.

2. Fill Out the Registration Form. This typically includes your name, email, business name, and preferred payment method (though no charges are made during the trial period).

3. Once your main account is ready, set up a sub-account. The sub-account acts as a workspace where you can build and manage your funnels.

4. After setup, you’ll land on the main dashboard, where you can start exploring GoHighLevel’s features. 

Step 2: Navigating to the Funnel Builder

1. Once you’re in the GoHighLevel dashboard, find the “Sites” tab in the left-hand menu. 

2. Under “Sites,” click on the “Funnels” tab. This is your primary workspace for building and managing sales funnels. 

3. At the top right of the page, you’ll see the “+ New Funnel” button. Clicking this will prompt you to either start from a blank template or choose from GoHighLevel’s library of pre-designed templates.

Step 3: Overview of the Funnel Builder Interface

1. On the left side of the screen, the menu panel houses various options to help you navigate through your funnel pages, settings, and design tools. 

2. In the center of the screen, you’ll see a list of your funnel steps. When you create a new funnel, it starts as a blank canvas with no steps. 

3. The settings area allows you to adjust important aspects of your funnel, including URL settings, tracking pixels, and custom domain options. 

4. When you click on a funnel step, it opens up the drag-and-drop page editor, where you can design the page layout and add elements like text, images, buttons, and forms. 

5. In the Funnel Builder interface, there’s also a “Stats” section that shows page views, conversion rates, and other performance metrics. 

Creating Your First Funnel with GoHighLevel

Here’s a step-by-step guide to help you create a functional and effective funnel.

Step 1: Choosing a Funnel Template

The first step in creating a new funnel is selecting a starting point, either by choosing from GoHighLevel’s extensive template library or by starting from scratch. 

1. Login and navigate to the “Sites” tab, then select “Funnels”.

2. Click “+ New Funnel” at the top right.

3. Choose a template or start from Scratch (custom design) then import from ClickFunnels (migrate an existing funnel)

4. Name your funnel to keep it organized.

5. Click “Create Funnel” to proceed.

Step 2: Adding and Configuring Funnel Steps

1. Click “Add New Step” to create each page in your funnel. Name the step, set a URL path, and arrange them in a logical order.

2. Use the page editor to structure pages with sections, rows, and columns. Add text, images, forms, and buttons for engagement, and customize each element’s appearance.

3. Drag a form onto a page and connect it to GoHighLevel’s CRM for automatic lead capture. Use Zapier for third-party integration and apply tags for lead segmentation.

4. Optimize each page for SEO, add tracking codes (like Google Analytics and Facebook Pixel), and set up a custom domain with SSL for secure branding.

This setup will enhance your funnel’s functionality, engagement, and conversion potential.

Automating Your Funnel with GoHighLevel

GoHighLevel’s automation lets you set up workflows that respond to lead actions.

Setting Up Automations

1. In the “Automation” tab, click “Create Workflow” to start building automation.

2. Set triggers like “Form Submission” or “Appointment Scheduled” to start workflows based on user actions.

3. Build actions such as sending emails or assigning leads to lists, creating a sequence to engage leads continuously.

4. Add if/then conditions to customize responses, e.g., sending follow-up emails based on engagement.

Email and SMS Follow-Ups

1. Set up welcome, nurturing, and CTA emails using GoHighLevel’s editor, with personalization for relevance.

2. Use SMS for high-open-rate touchpoints like reminders or follow-ups, keeping messages concise with clear CTAs.

3. Coordinate emails and SMS for multiple touchpoints, increasing engagement and conversion.

Testing and Publishing Your Funnel in GoHighLevel

GoHighLevel provides tools for testing, tracking, and publishing your funnel to ensure it’s fully optimized before going live.

Previewing and Testing Funnel Steps

1. In the Funnel Builder, click “Preview” on each page to review layout, text, and interactive features.

2. Submit test data to ensure forms send information to your CRM and trigger correct actions, such as tagging or integrating with third-party tools.

3. Test automation sequences like emails or SMS follow-ups to ensure they work as intended with time delays and conditional paths.

Tracking and Analyzing Funnel Performance

Tracking and analyzing funnel performance is crucial to understanding and enhancing each stage of your customer journey. 

GoHighLevel has built-in analytics tools that can give insights into key metrics like conversion rates, click-through rates, and bounce rates. 

This will help you to monitor the effectiveness of your funnels in real-time. 

By assessing these metrics, you can pinpoint drop-off points, test different elements, and make data-driven adjustments to optimize your funnel’s performance and boost conversions. 

If you use GoHighLevel’s detailed reporting features, you can track the success of individual campaigns, view engagement levels across various touchpoints, and analyze how each stage of the funnel contributes to the final sale. 

Publishing the Funnel

1. In “Settings,” ensure domain, SEO, and tracking codes are configured, then save to make the funnel live.

2. Connect a custom domain for a professional look and SSL-secured browsing.

3. Distribute your funnel link through various channels and use tracking links to analyze performance.

4. Embed your funnel in your site with GoHighLevel’s embed code if desired.

Tips for Optimizing Your GoHighLevel Funnel

Optimizing your GoHighLevel funnel is essential for maximizing conversions and improving customer experience at each stage of the journey. 

Let me give you some practical tips to help you refine and elevate your GoHighLevel funnel performance.

A. A/B Testing Funnel Steps

1. Test different headlines to see which engages more, e.g., straightforward vs. curiosity-driven phrases, and measure conversions.

2. Experiment with button text, color, and placement (top, middle, or bottom of the page) to optimize engagement.

3. Test designs with varied images, fonts, and backgrounds to find what best keeps users engaged.

4. Compare short vs. longer forms to see which leads to higher conversions, especially at the top of the funnel.

B. Optimizing for Mobile Users

1. Use GoHighLevel’s mobile preview to adjust fonts, buttons, and layouts for smaller screens.

2. Speed up load times by compressing images, limiting videos, and reducing scripts, enhancing mobile user experience.

3. Implement a single-column, clutter-free layout to make it easy for mobile users to navigate.

C. Incorporating Social Proof and Urgency

1. Place testimonials and case studies in key spots (e.g., landing and checkout pages) to build credibility.

2. Add timers near CTAs to create urgency, prompting quick action.

3. Communicate scarcity (e.g., “Only 10 Spots Left!”) to encourage prompt decisions.

These tips (A/B testing, mobile optimization, social proof, and urgency) can maximize your funnel’s impact by making it engaging, responsive, and conversion-friendly.

Common Challenges and How to Overcome Them in GoHighLevel

Using GoHighLevel to build funnels can yield great results, though some common challenges may arise. Here’s how to address them effectively.

INTEGRATION OR AUTOMATION ISSUES

1. Verify API keys, credentials, and permissions with third-party tools like Zapier, Stripe, or Mailchimp.

2. Review each trigger in workflows to ensure alignment with intended actions, avoiding overlapping or contradictory automations.

3. Test automation steps with dummy contacts to ensure all actions (emails, SMS) work as expected.

4. Clear the browser cache, log out, and reconnect integrations if issues persist.

If problems continue, refer to GoHighLevel’s documentation and support resources.

IMPROVING LOW CONVERSION RATES

1. Use clear, compelling language in headlines and CTAs.

2. Keep forms concise, asking only necessary information; consider a two-step form if needed.

3. Test button colors, shapes, and direct language, placing CTAs prominently above the fold.

4. Include testimonials or case studies, ideally with images or video.

5. Regularly test funnel elements (headlines, CTAs) to find what works best.

6. Ensure pages are mobile-friendly, with easily readable text, quick-loading images, and accessible buttons.

HANDLING TECHNICAL GLITCHES

1. For display issues, clear the browser cache and try a different device or browser.

2. Check logs for workflow or funnel issues to diagnose triggers or configuration errors.

3. GoHighLevel’s Knowledge Base, YouTube tutorials, and documentation offer troubleshooting guidance.

4. For complex issues, reach out to GoHighLevel support via live chat, email, or support tickets, providing detailed information.

5. The GoHighLevel Facebook community and forums offer peer advice on common issues.

Proactively addressing these challenges ensures a smoothly functioning, optimized funnel that effectively converts leads into loyal customers.

Conclusion 

In this guide, we’ve covered everything you need to know to start building an effective marketing funnel using GoHighLevel. 

We began with an overview of GoHighLevel and explored its unique strengths, including CRM integration, automation, and white-labeling options for agencies. 

Then, we walked through each essential step to building a funnel. Starting from creating your account and accessing the Funnel Builder to configuring funnel steps and optimizing for mobile users. 

We also covered testing and tracking performance, ensuring your funnel is fully functional and optimized to engage your audience.

Now it’s time to put this knowledge into action! 

Start building your own funnel with GoHighLevel and take advantage of its powerful tools to grow your business.