Selling digital and physical products online can be challenging.
Many platforms require complicated setups, multiple subscriptions, or constant switching between tools to manage sales, marketing, and customer relationships.
Yeah, I can relate. Sometimes you feel overwhelmed and time-consuming, especially if you’re searching for a straightforward way to grow your business.
This guide will walk you through using Payhip’s marketing tools to boost sales, engage customers, and simplify your business, so you can focus on what you do best.
Overview of Payhip Marketing Tools
Payhip is a website designed to help creators sell digital downloads, online courses, coaching, memberships, and even physical products directly to their audience.
Payhip offers a range of easy-to-use marketing features that help you connect with customers, increase visibility, and drive sales.
Let me give you a breakdown of some of Payhip’s key marketing tools.
1. Email Marketing
You can send an announcement directly to your audience’s inbox, keeping them updated and excited about what’s new.
Plus, you can set up automated welcome emails or thank-you messages to keep that personal touch going.
2. Coupons and Discounts
Who doesn’t love a good discount? Try using Payhip to create a custom coupon code for your products, like a special “thank you” to loyal customers.
You could, for example, offer 10% off for first-time buyers or create a flash sale to boost sales over the weekend. I am sure they’ll love it!
3. Affiliate Marketing
Payhip’s affiliate marketing tool allows you to team up with influencers or loyal customers who can promote your products.
Just set a commission rate, and your affiliates will earn a share of each sale they drive.
For instance, a blogger who loves your digital art templates could earn a small commission for each referral by spreading the word while you increase sales.
4. Social Sharing
You can also share your latest course or digital product directly to your social channels, reaching your followers and encouraging engagement. Think of it as a way to get more eyes on your products without any extra marketing budget.
5. Embeddable Checkout
The checkout gives a high-converting checkout experience to any of your existing websites. Your customers can complete their purchase right on your site, without being redirected.
Let’s face it, it’s not enough to have a great product, you need to attract customers, keep them engaged, and encourage them to come back.
That’s where the above features come in to build brand awareness, strengthen customer relationships, and, most importantly, drive more sales.
Setting Up and Using Discounts to Attract More Customers
Discounts are one of the ways to boost sales and attract new customers. Let’s take a look into the types of discounts available on Payhip.
1. Percentage Reduction
This popular type of discount reduces the price by a specific percentage, such as 10% or 25% off. It’s especially effective for lower-priced items because it creates a perception of higher savings.
2. Fixed Amount Discount
Fixed Amount Discount applies a fixed dollar or pound amount off the original price (e.g., $10 off). This is ideal for higher-priced items, where a dollar reduction may seem more significant than a percentage.
3. Buy One, Get One (BOGO)
BOGO discounts give your customers chances to buy one product and receive another at a discount or even for free.
4. Bundle Discounts
Bundle discounts have a group of related products at a discounted rate. It’s a great way to increase the average order value if you display multiple items for just one price.
5. Limited-Time and Seasonal Offers
In e-commerce, urgency is a key. So during a seasonal event, you can encourage customers to buy quickly by offering discounts for a limited time.
6. Freebies
Freebies simply provide free products or samples to customers. This approach is effective for building your customer loyalty and growing your email list, as customers often sign up to receive freebies.
How to Create Effective Discount Campaigns
1. Know Your Audience
2. Set Clear Objectives
3. Create Urgency
4. Offer Exclusive Discounts for Specific Actions
5. Advertise Your Discounts on Multiple Channels
Best Practices for Using Discounts
1. Balance Discounts with Profit Margins
2. Limit Discounts to Prevent Overuse
3. Personalise Offers for Your Audience
4. Test and Track Campaign Performance
5. Encourage Upselling with Bundle Discounts
Using Payhip’s discount features strategically can enhance customer loyalty, attract new buyers, and boost sales.
Leveraging Payhip Affiliate Marketing Feature
Affiliate marketing is a performance-based marketing model where you promote a product or service to earn commissions on resulting sales.
For example, if you have a blog or a social media channel and recommend a product to your followers with a unique affiliate link, you earn a commission each time someone purchases through your link.
Setting Up an Affiliate Program on Payhip
Creating an affiliate program on Payhip is straightforward and can be set up directly from your account dashboard.
1. Login to Your Payhip Account
The first thing is to sign in to your Payhip account. If you don’t have an account, you can create one for free and quickly.
2. Navigate to the “Marketing” Tab
Once you’re logged in, go to the “Marketing” tab on the left-hand menu. Here, you’ll see various promotional tools, including the affiliate program option.
Read Also:
- How to Sell Ebook on Payhip
- How to Set Up a Payhip Store Online
- Payhip Review: Is This Digital Platform Worth It in 2024?
3. Enable Affiliate Program
Click on the “Affiliate Program” option to enable it for your Payhip store. This will give you access to set up your tracking links for affiliates and monitor their performance.
4. Set Commission Rates
It’s necessary to choose a commission rate that affiliates will earn per sale they generate. Therefore, Payhip helps you to consider a percentage that balances well with your profit margins while remaining attractive to affiliates.
5. Generate Affiliate Links
Once the program is enabled, you can generate unique affiliate links for each of your affiliates. These links will help track sales and attribute them to the correct affiliate.
6. Invite Affiliates
You can also share the unique affiliate links with selected partners or publicly advertise your affiliate program. Affiliates can now use these links to promote their products and start earning commissions.
7. Monitor and Manage Performance
The next thing to do is to visit your Payhip’s dashboard and view each affiliate’s performance, track commissions owed, and manage payouts.
This way, you can monitor how your program is performing and make adjustments as needed.
Tips for Recruiting and Motivating Affiliates
1. Identify Your Ideal Affiliates
2. Offer Competitive Commission Rates
3. Provide Marketing Materials
4. Offer Incentives for High-Performing Affiliates
5. Build Relationships and Offer Support
6. Track and Share Performance Metrics
Email Marketing: How to Engage and Retain Customers
Email marketing is another great tool for building relationships with customers, increasing sales, and creating long-term engagement.
Payhip supports direct integration with some of the most popular email marketing platforms, including Mailchimp, ConvertKit, AWeber, Campaign Monitor, Drip, Elastic Email, Email Octopus, GetResponse, MadMimi, and SendFox.
If your choice isn’t directly supported, Payhip also connects easily through Zapier. It means you can link with almost any email tool.
How to Set Up Email Integrations
1. Choose Your Provider
Firstly, you need to select the email platform that best meets your needs. For example, Mailchimp has powerful automation and audience segmentation, while ConvertKit is known for its creator-friendly features like subscriber tagging.
2. Connect with Payhip
In your Payhip account, navigate to the email marketing settings. Choose your preferred email provider and follow the prompts to log in and grant permission for the integration.
3. Set Up Automated Subscriptions
Once the integration is complete, set up an automatic subscription option. Each time your customer makes a purchase, their email can be automatically added to your mailing list.
These simple 3 steps can build a subscriber base effortlessly as your business grows.
Building a Targeted Email List
Here are some techniques for capturing the emails of your customers and potential buyers.
1. Capture Emails at Checkout
2. Offer Freebies or Discounts
3. Use Landing Pages and Pop-Ups
4. Segment Your Audience
These techniques can help you nurture leads and convert them into loyal customers over time.
Creating Effective Email Campaigns
Now that you have a targeted list, it’s time to create email campaigns that engage and retain your audience.
1. Welcome Series
2. Product Updates and Announcements
3. Educational and Value-Driven Content
4. Seasonal and Limited-Time Offers
5. Customer Testimonials and Success Stories
6. Optimise for GDPR Compliance
Using Cross-Selling Features to Maximise Revenue
Cross-selling is a good strategy to increase the value of each customer transaction by encouraging them to add related items to their cart.
It’s a sales technique that promotes complementary products to customers who are already interested in buying one of your items.
For instance, if a customer adds an ebook to their cart, they might be prompted to also add a related e-book with a 25% discount.
This gentle nudge can lead to higher sales as it introduces customers to other products they may find useful or interesting, often at a discounted rate.
How to Set Up Cross-Selling on Payhip
1. Access the Cross-Selling Feature
Log in to your Payhip account and navigate to the “Marketing” tab. Select “Cross-Selling” and then click the “Add Cross-Sell” button to start configuring your cross-sell options.
2. Select Your Trigger Product
First, you need to choose the product that will act as the trigger for the cross-sell offer. This is the product that, when added to a customer’s cart, will activate the cross-sell suggestion.
3. Choose the Promoted Product(s)
Then, for each trigger product, you’ve to select one or more promoted products that you’d like to appear as cross-sell suggestions.
These promoted products will be shown to customers with a discount offer, encouraging them to add additional items to their cart.
4. Set the Discount Percentage
It’ll be fine if you specify the discount percentage that will be applied to the promoted product(s) when offered as a cross-sell. For example, you might offer a 20% discount on the second item to make the cross-selling more appealing.
5. Configure Advanced Settings (Optional)
Payhip provides advanced settings like “Circular Reference” for Product A to promote Product B and vice versa.
The “Prominent Popup” also makes you cross-sell more visible by enabling a popup that highlights the promoted product with an image and custom message.
6. Save and Test Your Cross-Sell
Once you’ve configured the cross-sell settings, save your changes and test the customer experience to make sure the cross-sell appears as expected.
Effective Strategies for Cross-Selling
Let’s briefly consider the following strategies to maximize the effectiveness of cross-selling.
1. Bundle-Related Products: Choose products that naturally complement each other as cross-sell options.
2. Offer a Meaningful Discount: Small discounts may not catch a customer’s attention, so consider offering a notable discount.
3. Use the Prominent Popup for Visibility: Enable the prominent popup feature for digital and physical products to make sure the cross-sell suggestion is noticeable.
4. Monitor and Adjust Based on Analytics: Use Payhip’s built-in analytics or connect to Google Analytics to track the effectiveness of your cross-sell campaigns.
5. Avoid Overuse of Cross-Sells: Offering too many cross-sells or setting high discounts across multiple items can dilute the perceived value of your products.
Utilizing Social Sharing Features to Increase Visibility
Integrating your social media profiles into your Payhip store will let customers connect with you beyond the store environment.
This adds a layer of credibility and shows that you’re active and approachable on multiple platforms.
How to Add Social Links to Your Payhip Store
Step 1: Go to your account settings in Payhip, specifically under the “Your Store” tab.
Step 2: Here, you’ll see options to add links to popular social platforms such as Instagram, YouTube, Facebook, Twitter, and Pinterest.
Once added, these will appear as icons on your store, linking customers directly to your profiles.
Payhip allows you to display social icons in two key areas for maximum impact: the About Me section and the Footer.
Leveraging Automatic Social Sharing Buttons on Product Pages
Payhip automatically adds social sharing buttons on your product pages. This means your visitors can share your products on their social media profiles with a single click.
Each share has the potential to reach a new audience segment, expanding your brand’s reach without additional advertising costs.
Tips for Maximising Social Media Visibility
1. Encourage Followers to Share
2. Create a Consistent Brand Presence
3. Use Promotions to Drive Engagement
These social sharing features provide customers with convenient ways to connect and engage and also amplify your store’s visibility across multiple channels.
Additional Tips for Boosting Sales on Payhip
Let me share with you three powerful strategies to drive sales and keep customers coming back on Payhip.
1. Offering Free Trials or Samples
An effective way to attract potential customers and lower the risk barrier for first-time buyers is to provide free trials or samples.
This approach can benefit your business by building trust, generating leads, and increasing conversion rates.
2. Creating a Loyalty Program for Repeat Customers
A loyalty program not only rewards your customers but also keeps them engaged with your brand. You can also encourage repeat purchases which is as simple as showing appreciation to your loyal customers.
Some effective ways to implement it are to offer exclusive discounts or coupons, provide early access to new products, and use a point system.
3. Using Customer Reviews and Testimonials to Build Trust
Customer reviews and testimonials can be incredibly persuasive. It helps potential buyers feel reassured by the experiences of others.
Some of the effective ways to use it are to request reviews post-purchase, feature testimonials on key pages, and highlight real customer stories.
Try these approaches to build loyalty, encourage purchases, and make your store stand out.
Conclusion
To recap, we’ve covered several great strategies to boost your sales on Payhip, from email marketing and effective discount campaigns to leveraging affiliate marketing, upselling, and social sharing.
These tools make it easier to connect with customers, increase visibility, and drive revenue.
Now’s the time to put these strategies into action and see the difference they can make in your business.
Ready to get started? Sign up for Payhip today and explore these tools to start maximising your sales!
FAQs
1. How does Payhip handle payments?
Payhip integrates with PayPal and Stripe for secure payment processing. You can receive payments directly into your accounts from sales, with Payhip deducting any applicable transaction fees.
2. Does Payhip charge fees?
Payhip has three pricing plans: a free plan with a 5% transaction fee, a Plus plan with a 2% fee, and a Pro plan with no transaction fees.
3. Can I customize my Payhip store?
Yes, Payhip allows some customization for personal branding, such as adjusting colors, adding logos, and creating a unique URL.
4. Is Payhip suitable for selling physical products?
While Payhip primarily focuses on digital products, it does allow for physical product listings.
However, sellers handle shipping and logistics, as Payhip doesn’t offer integrated shipping support.