In the ever-evolving world of digital marketing, finding the right tools to streamline your business operations is crucial. Two platforms that have been making waves are Clickfunnels 2.0 and GoHighLevel. Both promise to be all-in-one solutions for marketers, entrepreneurs, and agencies alike. But which one truly stands out?

In this comprehensive comparison, we’ll dive deep into the features, pricing, and overall usability of Clickfunnels 2.0 and GoHighLevel. By the end of this article, you’ll have a clear understanding of which platform is best suited for your business needs.

Introduction

Digital marketers and entrepreneurs are always on the lookout for tools that can simplify their workflows, enhance customer experiences, and ultimately drive sales. With the abundance of platforms available, making an informed decision becomes challenging. This article aims to alleviate that challenge by providing an unbiased, in-depth comparison between Clickfunnels 2.0 and GoHighLevel.

Overview of Clickfunnels 2.0 and GoHighLevel

Clickfunnels 2.0

Clickfunnels has been a staple in the digital marketing space for years, known for its robust funnel-building capabilities. With the launch of Clickfunnels 2.0, the platform has undergone significant upgrades, offering more features and an improved user experience. It aims to be an all-in-one solution, providing tools for funnel building, email marketing, CRM, and more.

GoHighLevel

GoHighLevel, on the other hand, has been gaining traction as a powerful platform designed primarily for agencies but also suitable for individual businesses. It offers a comprehensive suite of tools, including CRM, email marketing, SMS marketing, and even social media management. GoHighLevel positions itself as a platform that can replace multiple subscriptions by consolidating essential marketing tools into one.

User Interface and Design

A platform’s user interface (UI) and user experience (UX) design play a crucial role in usability.

Clickfunnels 2.0 UI/UX

Clickfunnels 2.0 boasts a clean, organized interface. Upon logging in, users are greeted with a sidebar that neatly categorizes main functionalities such as Funnels, Products, Customers, Site, Automations, and Community. One of the standout features is the ability to customize your dashboard by adding or removing apps, ensuring that you only see the tools you need. This not only declutters the workspace but also enhances productivity.

GoHighLevel UI/UX

GoHighLevel presents a clean design but has been critiqued for its less intuitive UX. Switching between agency and user modes can be confusing for new users. Additionally, locating specific settings and features may require a learning curve. While the platform offers a plethora of features, the organization and navigation could be more streamlined.

Verdict: While both platforms have a learning curve due to their extensive features, Clickfunnels 2.0 offers a more intuitive and user-friendly interface, making it easier for users to navigate and complete tasks efficiently.

Page Editors and Templates

An effective page editor is essential for creating high-converting landing pages and funnels.

Clickfunnels 2.0 Page Editor

Clickfunnels 2.0 provides a robust drag-and-drop editor with significant improvements over its classic version. The platform offers funnel templates that include all necessary pages for specific funnel types, complete with training on strategy and implementation. The templates are modern, professional, and can be customized extensively.

A notable feature is the AI Funnel Builder, which allows users to input their brand colors, style preferences, and product information. The AI then generates a funnel complete with tailored images and sales copy, ready to be added to your account with a single click.

GoHighLevel Page Editor

GoHighLevel also offers a drag-and-drop editor with professional-looking templates. However, some templates may lack essential steps or elements typical of certain funnel types. For example, a sales funnel template might miss an upsell page, or a webinar funnel might lack a page to host the webinar itself.

While both editors are fast and smooth, GoHighLevel’s editor features smoother animations when moving elements around. It also offers unique elements like FAQ sections, image sliders, and cookie consent banners that Clickfunnels 2.0 currently does not have.

Customization and Elements

Clickfunnels 2.0 allows for more in-depth customization. For instance, when editing a headline element, users can set a background using images, solid colors, or gradients. GoHighLevel, in comparison, offers limited background customization, primarily solid colors with opacity adjustments.

One-Click Upsells

Both platforms support one-click upsells, a crucial feature for maximizing revenue. The implementation differs slightly:

• Clickfunnels 2.0: Utilizes a smart checkout element that automatically recognizes if the customer’s billing information is on file, displaying the appropriate upsell options.
• GoHighLevel: Requires setting up a button with the one-click upsell action and adding a separate “No Thank You” link.

Publishing

A significant difference lies in the publishing process. GoHighLevel requires users to connect a custom domain before publishing any pages or funnels. Clickfunnels 2.0, however, allows users to publish immediately on a default domain, making it quicker for users to get started.

Verdict: Both platforms offer powerful page editors, but Clickfunnels 2.0 provides more customization options and a smoother setup process, particularly for beginners.

Course Creation and Management

Offering courses can be a lucrative addition to your business, and both platforms facilitate course creation.

Clickfunnels 2.0 Courses

Clickfunnels 2.0 allows users to host courses directly on the platform, eliminating the need for external services like Thinkific or Kajabi. Users can create modules, sub-modules, and lessons, and utilize the full page editor for lesson customization. This offers greater flexibility in structuring and styling course content.

GoHighLevel Courses

GoHighLevel also enables course hosting with similar foundational features. However, the lesson editor is more basic, limiting users to simple text and media uploads without the advanced customization options found in Clickfunnels 2.0.

Additional Features

GoHighLevel offers comments, assignments, and quizzes within courses—features currently not available in Clickfunnels 2.0. These can enhance student engagement and provide additional value.

Verdict: If advanced customization of course content is a priority, Clickfunnels 2.0 is the better option. However, for those who require interactive features like quizzes and assignments, GoHighLevel has the edge.

Email Campaigns and Automations

Effective communication is vital for nurturing leads and maintaining customer relationships.

Email Campaigns

Both platforms offer built-in email marketing capabilities, allowing users to send one-time email campaigns to their contacts. The drag-and-drop email editors are similar, providing essential elements for crafting engaging emails.

Automations

Automations, or workflows, enable users to create sequences triggered by specific events.

• Clickfunnels 2.0: Offers a user-friendly automation builder integrated with other platform features. Users can trigger actions based on changes in opportunity status, appointment bookings, course enrollments, product purchases, and more.
• GoHighLevel: Provides a similar automation builder with potentially more options for triggers and actions.

Both platforms allow users to send emails, add delays, set conditions, and perform various actions within their automation workflows.

Verdict: While both platforms offer robust email marketing and automation tools, GoHighLevel may provide more extensive options for triggers and actions, making it slightly more versatile in this area.

Contact Management and CRM Features

A robust CRM system is essential for managing customer relationships and sales pipelines.

Clickfunnels 2.0 CRM

Clickfunnels 2.0 has made significant strides in its CRM capabilities. Users can:

• View and manage contacts.
• Perform actions like tagging and adding contacts to automations.
• Access detailed contact information and activity logs.
• Utilize opportunities and pipelines to track sales processes.

The CRM is organized with tabs and intuitive navigation, making it easy to manage customer data.

GoHighLevel CRM

GoHighLevel also offers comprehensive CRM features:

• Manage contacts with detailed profiles.
• Track communication history.
• Utilize opportunities and pipelines similar to Clickfunnels 2.0.

Both platforms support the creation of pipelines with customizable stages, allowing users to move opportunities through the sales process.

Verdict: Both platforms offer robust CRM features. Clickfunnels 2.0 may have a slight advantage in terms of user-friendly navigation and organization.

Messaging and Communication Tools

Effective communication across multiple channels is a cornerstone of modern marketing.

Clickfunnels 2.0 Messaging

Clickfunnels 2.0 features a Message Hub, which consolidates incoming messages from various sources. Users can connect different communication channels, such as email and SMS, and manage them in one place. The setup is straightforward, and navigation is intuitive.

GoHighLevel Messaging

GoHighLevel has a Conversations section that aggregates messages from multiple platforms. It includes additional features like phone call functionality and a social media planner for scheduling and publishing posts across different platforms.

Verdict: While GoHighLevel offers more communication channels, including phone calls and social media management, Clickfunnels 2.0 provides a more streamlined and user-friendly messaging hub.

Additional Features and Integrations

Affiliate Management

Both platforms offer affiliate management tools, allowing users to:

• Create and manage affiliate campaigns.
• Provide media assets to affiliates.
• Track affiliate performance and payouts.

The functionalities are similar, though organized differently within each platform.

Agency Model

• GoHighLevel: Designed with agencies in mind. It allows users to create accounts for clients, manage them, and even white-label the software to resell it under their own brand. This is particularly useful for agencies looking to provide a seamless experience to their clients.
• Clickfunnels 2.0: Does not offer an agency model in the same way. While you can share funnels and workspace setups with clients, there isn’t a built-in system for managing client accounts under your own agency.

Verdict: If you run an agency and need to manage multiple client accounts with white-label capabilities, GoHighLevel is the better choice.

Pricing Comparison

Understanding the cost implications is crucial when choosing a platform.

GoHighLevel Pricing

GoHighLevel offers three pricing tiers:

1. Starter Plan – $97/month
   • Up to 3 sub-accounts.
   • Access to most features suitable for individual businesses.
2. Agency Unlimited – $297/month
   • Unlimited sub-accounts.
   • Designed for agencies managing multiple clients.
3. Agency Pro (SaaS Mode) – $497/month
   • All features of Agency Unlimited.
   • Ability to white-label the software and resell it.
   • Advanced API access.

Additional Costs

GoHighLevel charges extra for certain services:

• Emails: $0.67 per 1,000 emails.
• Email validation: $25 per 1,000 validations.
• Integration runs: $0.01 per execution.
• WhatsApp usage and other communication channels may incur additional fees.

Clickfunnels 2.0 Pricing

Clickfunnels 2.0 offers two main pricing plans:

1. Basic Plan – $97/month
   • Up to 3 workspaces.
   • 3 sub-users.
   • Full access to the API.
2. Pro Plan – $297/month
   • Up to 10 workspaces.
   • 10 sub-users.
   • Additional features suitable for larger teams.

Additional Costs

Clickfunnels 2.0 also charges for certain services:

• Emails: $0.67 per 1,000 emails.
• Email validation: $25 per 1,000 validations.
• Integration runs: $0.01 per execution.
• Video hosting: $0.10 per video.
• Video bandwidth: $10 per terabyte.

Verdict: Both platforms have similar base pricing and additional fees for services. The choice may come down to whether you need agency-specific features (GoHighLevel) or a more intuitive user experience (Clickfunnels 2.0).

Pros and Cons

Clickfunnels 2.0

Pros:

• User-friendly interface with intuitive navigation.
• Robust page editor with extensive customization.
• AI Funnel Builder for quick funnel creation.
• Integrated CRM with improved contact management.
• Streamlined Message Hub for communication.
• Suitable for businesses looking for an all-in-one solution.

Cons:

• Lacks features like quizzes and assignments in course creation.
• Does not offer an agency model with white-label capabilities.
• Additional fees for certain services.

GoHighLevel

Pros:

• Comprehensive feature set suitable for agencies.
• Ability to white-label and resell the platform.
• Offers quizzes, assignments, and comments in courses.
• Includes phone call functionality and social media planner.
• More options for automation triggers and actions.

Cons:

• Less intuitive UI/UX design.
• Requires custom domain setup before publishing.
• Some templates lack essential funnel elements.
• Additional fees for basic services can add up.

Conclusion

Choosing between Clickfunnels 2.0 and GoHighLevel ultimately depends on your specific business needs.

• Choose Clickfunnels 2.0 if:
  • You value a user-friendly interface and intuitive navigation.
  • You require advanced customization in page and course creation.
  • You’re looking for an all-in-one platform without the complexities of managing multiple client accounts.
  • You want quick setup without mandatory custom domain requirements.
• Choose GoHighLevel if:
  • You run an agency and need to manage multiple client accounts.
  • You require white-label capabilities to resell the platform under your brand.
  • You need features like quizzes, assignments, phone calls, and social media management.
  • You’re willing to navigate a steeper learning curve for potentially more extensive features.

In terms of pricing, both platforms are similar, with additional fees for extra services. Consider the total cost based on the features you will use and any additional charges that may apply.

Final Thoughts

After a thorough comparison, Clickfunnels 2.0 stands out for most users seeking an all-in-one solution with a focus on usability and efficiency. Its enhancements over the classic version make it a strong contender in the digital marketing space.

However, if you’re an agency needing specific features like client account management and white-labeling, GoHighLevel might be the better fit.

FAQs

1. Can I use my existing email autoresponder with Clickfunnels 2.0 and GoHighLevel?

Yes, both platforms allow integration with popular email autoresponders. You can connect your existing service and manage contacts within the platform.

2. Do both platforms support SMS marketing?

Yes, both Clickfunnels 2.0 and GoHighLevel support SMS marketing, though additional fees may apply.

3. Is there a free trial available for either platform?

Both platforms typically offer trial periods. It’s best to check their official websites for the most current trial offers.

4. Can I manage social media posts from these platforms?

GoHighLevel offers a social media planner for scheduling and publishing posts. Clickfunnels 2.0 does not have this feature currently.

5. Which platform is better for creating membership sites?

Both platforms allow for membership site creation, but Clickfunnels 2.0 offers more customization options in the design and structure of your membership content.